MSCHF X Gufram - 5G Cactus

During my internship at MSCHF, I had the privilege of leading the design process and lifecycle for the Gufram x MSCHF 5G Cactus collaboration, showcased at Perrotin Gallery for New York Fashion Week. From initial sketches and prototyping to refinement and final execution, my focus was on harmonizing the distinct design identities of both Gufram and MSCHF—blending Gufram’s avant-garde, sculptural aesthetic with MSCHF’s boundary-pushing, conceptual approach. This project challenged me to respect and reinterpret the DNA of both brands while ensuring a seamless fusion of their creative languages.